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Email marketing is an advanced emailing system which enables to reach many people instantly in order to persuade them to carry out business with you. Email marketers have to keep their targets such as sales, conversions, web traffic, etc. in mind and execute their strategy in such a way to make their subscribers to voluntarily achieve a desired action. This is a shortcut to gather audience trust through emails where the contents are valuable, and capable to entertain the reader. The procedure also helps to increase the credibility of the sender and brings that sender closer to their wanted goal.

Email marketing can be made successful by increasing the email list. A large email list may not be a helpful one for successful campaigns. So make sure that you are growing your list with the correct individuals. If they are neither actively engaged nor interested to hear your wordings, then the efforts to achieve successful email marketing will be for nothing. So, it is ideal to include past, current and potential customers, friends, family, past coworkers etc in your email list. From there, you can also consider neighbors, acquaintances and contacts from clubs and organizations. It is also important to give people adequate opportunities to sign up for your email list through opt-in boxes on your website as well as blog.

In the email marketing campaign you are required to write about matters which your audience cares about. Otherwise, you won’t get their attention, even though you can bring the email in their inbox. The contents of the emails should have relation to the subject line and written in a short, agreeable style that makes it quickly readable as well as digestible. The important thing about writing a great email copy is simplicity. By presenting the features of your product in a clear and precise manner, you can make it much more attractive to your audience and ultimately bring more conversions for the business. Then, find out what problems they have in their business and mention the same in the email if possible. Try to know about their hobbies and habits, and highlight your skillfulness with the content you have to forward to them. Make sure that your messages can serve their interests too.

Best practices regarding subject lines are arguable, especially when trying to compare different topics and industries. However, there are some good scope for the best practices of subject lines that make you feel positive. Subject lines constituted of fifty characters are generally a good and safe rule. However, it will be advantageous if the subject lines are of over 70 characters and less than 49. Other methods that work well in subject lines include numbered lists, asking questions and personalization. The best email subject lines need to be specific, compact and powerful. Keep up direct expectations and allow the email content to achieve the rest.

As far as email marketing services are concerned, the best practice is to send emails to individuals you know well. Certain email list may contain people from purchased lists, which have to be avoided. This has to be carried out strictly as there are laws against receiving unrequested messages from your end. CAN SPAM ACT defines the rules to be followed in email marketing. While sending emails for commercial purposes, certain things are to be observed. They are: a) Maintain a facility to unsubscribe. b) Unsubscribe timely if a request for the same was posted. c) Your physical address is to be added in the email while sending the same for commercial purposes.

The ideal time and day for sending an email marketing campaign depends up on the convenient time of an individual who receives the email. Before coming to a firm decision regarding this, and change the forwarding dates of all emails, you are advised to test it first. So, try with different days and time, and see one most suitable occasion with respect to most open rates of the emails. You can also carry out the same, by splitting your email lists and sending same emails to group A on Sunday, then group B on Monday or Tuesday. Likewise, repeat this process for some more time and trace out the days which generate better results. However, you have to beware of weekend days, because during weekends people prefer to go out for pleasure trips or adventures. So, weekends will generally have low open rates. That is why most online marketers ignore weekend days like a fearful infection.

The ideal frequency to contact your customers is one to four times a month. Once a month is best for arriving your name in front of your customers. Sending emails two or three times a month ensures enough time in between emails so that you cannot be a nuisance to your customers. Evidently, four times a month enables you to provide a gap of one week between two consecutive campaigns. If you are confident enough, you can increase your email sending frequency, but be cautious about open and unsubscribe rates. You may also bear in mind that the email frequency could be changed according to what is happening with your business. If you are used to send out a monthly email at the beginning of each month, but some important news occur during mid month, then you need not wait until the following month to share it. It is important for you to make your customers know about it immediately. Otherwise they may wonder why you were so reluctant to tell them in time.

These two are the important email marketing metrics which can be considered as the initial measure regarding the effectiveness of your email marketing. Email deliverability rate or acceptance rate is the success rate of an email campaign, delivered in one person’s email address. To know the deliverability rate of your email marketing, you simply take the number of emails delivered and divide the same by the number of emails sent and then multiply it by hundred. An email open rate is said to be the percentage of people who have opened the emails that reached in the in-boxes . This is one of the more important metrics for email marketers because it has a huge impact on how their campaigns perform. If someone doesn’t open your email, they don't get the chance to go through your content. To know the open rates of the sent emails, divide the emails opened with the emails delivered and multiply the same with hundred.

Email open rates are very important as far as the Email marketing is concerned. But, if two people in the same industry are sending the same email at the same time with the same content, they are possibilities to have very different open rates due to factors like list quality and personal relationship. A recent email benchmark study across 3,000 companies in 40 different countries has revealed the average open rate as 20.2 percent. If you are achieving 15-25 percent email open rates, then you are very near to industry standards. Over 30 percent means, you are maintaining a very good open rates. However, there are a lot of industries which have achieved below the 20 percent open rates. Depending on the industry and the peculiar circumstances, 20 percent could be either disappointing or a huge win. All these evaluations are with respect to the large quantity of factors such as audience, email marketing strategy etc. determined by the features of your industry.

Over time, you have to ascertain your email marketing efforts alongside your larger targets, whether they’re direct sales, website traffic, conversions or referral business. However, there are four other fundamental strategies that you should measure in order to get high email deliverability: a) Inbox: It is important to find out the number of delivered emails which were actually fallen into the inbox of an individual. b) Bounce Rates: Similarly, notice the percentage of emails that were rejected by the mail servers of the recipients. c) Spam Reports: The number of occasions, your emails were considered as junk mail/Spam by the servers of recipients. d) Unsubscribes: It is also important to see the number of people unsubscribed from your emails.